black art of social media

if there's such thing as black magic, then I can just create such thing as the black art of social media. :p

Social Media - the easiest, fastest way to reach end-consumers without having to think much of logistics (warehouse and office rentals, etc) and a whole lot. You can create businesses and market them online and voila! big time winner.

It's the weirdest way of building friendships, sometimes even destroying too. For me, there is what I call..the Black Art of Social Media.

Why is it black art? Well, I guess when social media was created, it was created for a very good reason: helping the people get informed, bridging gaps, etc. But as always, men use freewill differently.

The Black Art of Social Media, as it goes:

1 Virtual Friendships - Sometimes we only create friends online. When we see our virtual friends in reality - along the street or mall or wherever - it's as if we never got to know them, or we never chatted in FB/Instagram, etc. (Well, that's why they're called virtual. haha!)

Virtual friendships are somewhat helpful; in the sense that you have additional friends but sometimes when they're the only people we have, it's quite disturbing. Nothing beats real-life friends. You have to go out of your house, and make real good friends.

2 The Camouflage Effect - A lot of us have different images in social media. We pretend to be the people we're not. We pretend to be happy; all smiles with a bunch of friends we're not really close with actually (but we have bunch of pics with them :p). We just pretend and sometimes we become one with that mask, we just camouflage.

Sometimes we're not aware of this but sometimes we fully are. And that's the more alarming one. When you are conscious of your social media facade, yet you continue to be.

3 Invasion of Privacy - Yes, there's such thing as private settings but there's always a loophole - like friends of friends, or simply, google, or whatever accounts you linked your FB/IG/twitter with. The best way is to keep it real private, no links, no whatever.

4 the Monkey Business - Not all people are well aware of the roundabouts of social media so sometimes when we click sites and all the logos and sorts of licenses are visible there, we believe it's legit. But really, it's not. Sometimes, authentication stuffs are also being mimicked so the only way we can protect ourselves is be cynical/paranoid. :p


Social Media was not created for this. Let's try to give justice to what the brilliant people of these world has created - FB/IG/Twitter Creators, and all sorts.

Be yourself. Be transparent. Respect. Do honest business. I guess that's what a best social media campaign should be.